IMPACT OF GLOBALIZATION ON THE DEVELOPMENT OF INTERNATIONAL TOURISM

The modern world lives in an era of changes leading to global integration due to the introduction of high technologies and the creation of a global infrastructure. A characteristic feature of modernity is the high speed of changes, both on a global scale and within a separate industry or company. Globalization affects many types of business activity, including tourism.
The article discusses the impact of globalization on tourism. Through mutual influence, tourism and globalization contribute to each other’s development, moving to newer levels. Globalization in tourism is defined by the author of the article as a process of a sharp increase in tourist flows, capital, services, information and technologies flows that are not always regulated by national governments.
Another peculiarity of the globalization process in the tourism industry is the use of the latest information and telecommunication technologies. Using the possibilities offered by Internet, the tourism business today actively offers its services online. This helps to increase efficiency and improve the work of companies, improve customer service, speed up all operational procedures, and create new marketing methods and distribution channels.
Now tourism has already become a way of life for many people, and this is reflected in the growth of tourist arrivals and income from tourism in various destinations around the world. This is one of the sources of income to the state treasury, the center of creating new jobs. Today, we can already see the formation of new trends in the development of international tourism, which are dictated by the influence of global processes and will determine its concept in the near future.