EFFECTIVE ONBOARDING AS AN EMPLOYEE RETENTION AND MOTIVATION STRATEGY

MARINA BAIEȘU
Associate Professor, PhD of Economics Sciences, The Department of Human Resources, Public Affairs and Communication Academy of Economic Studies of Moldova Chisinau, Moldova
ORCID: 0000-0003-1274-6347
Email: baiesu.m@ase.md

ELVIRA JOROVLEA
Associate Professor, PhD of Economics Sciences, The Department of Human Resources, Public Affairs and Communication Academy of Economic Studies of Moldova Chisinau, Moldova
ORCID: 0000-0001-8184-9951
Email: jorovlea.elvira.leon@ase.md

DOI: https://doi.org/10.24818/cike2025.44

Pages: 369–376

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Abstract

The integration of new employees is a critical stage in the human resources management cycle, with direct effects on retention, motivation and organizational performance. A well-structured onboarding process goes beyond the simple transmission of administrative information, transforming into a strategic mechanism for strengthening organizational culture and developing a sense of belonging. Through personalized programs, which include career guidance, mentoring, managerial support and open communication, employees manage to clarify their roles and responsibilities more quickly, develop their confidence and integrate into the team.

The article highlights the importance of effective onboarding in reducing staff turnover and preventing the costs associated with repeated recruitment, showing that organizations that invest in this stage achieve higher levels of employee satisfaction and involvement. At the same time, the article formulates a series of practical recommendations for organizations: extending integration programs up to 90 days, institutionalizing a mentoring system or “buddy system”, organizing interactive activities to strengthen organizational culture, digitizing the onboarding process and integrating periodic evaluation and feedback mechanisms.

The conclusions support the idea that staff integration is not just an initial formality, but a fundamental strategy for retention, motivation and organizational development, with direct effects on performance, innovation and sustainability. Therefore, long-term organizational success is conditioned by the way in which companies build and implement their employee integration policies.

Keywords: Onboarding, Employee Integration, Staff Retention, Organizational Motivation, Organizational Culture, Human Resources Performance

JEL Classification: M 12, M 54 J 24, O 15

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