DIGITALIZATION IN THE BANKING SECTOR OF THE REPUBLIC OF MOLDOVA IN 2025
MARIANA ȘENDREA
Associate Professor, PhD, Department of Management and Entrepreneurship Academy of Economic Studies of Moldova, Republic of Moldova
ORCID: 0000-0002-0339-264
Email: sendrea.mariana@ase.md
DOI: https://doi.org/10.24818/cike2025.08
Pages: 72–77
Abstract
Abstract: The paper describes the phenomenon of digitalization in the banking sector of the Republic of Moldova, outlining the changes that took place primarily in the year 2025 within the context of a financial market that is continuously adapting to global trends. The study investigates how the country’s successful commercial banks have implemented digital technologies to respond to the increasingly diverse needs of consumers and to improve their internal processes, within an economic climate marked by transformation, constantly evolving regulations, and intensifying competitive pressures. The research aims to identify the strategic directions of digitalization that have already been adopted in the Moldovan banking system, as well as the factors that have conditioned and amplified this process and the challenges associated with the increasingly rapid implementation of technological innovations. The focus of the paper is on the role of digitalization as a means of redefining the relationship between the institution and the client, optimizing the operational infrastructure, and strategically repositioning financial institutions within a financial ecosystem that is increasingly interconnected and dependent on the implementation of information technologies. The article offers a practical analysis of digital transformation in relation to international trends, adapted to the national context, and highlights the ways in which digital integration contributes to strengthening the position of banks within the financial system, enhancing financial inclusion, and developing innovative, personalized, secure, and accessible products and services. The conclusions emphasize the necessity for financial institutions to maintain a balance between innovation and regulation, as well as the importance of financial and digital education as an integral part of the strategy for transforming the banking sector.
Keywords: digitalization, bank, transformation, regulations, operations, processes, banking sector
JEL Classification: O3, G20
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