DIGITAL TRANSFORMATION OF SMALL AND MEDIUM- SIZED ENTERPRISES IN THE EU STATES
MARINA COBAN
PhD, Associate professor, Academy of Economic Studies of Moldova Chisinau, Republic of Moldova
ORCID: 0009-0005-1984-9682
Email: marinac@ase.md
DOI: https://doi.org/10.24818/cike2025.21
Pages: 165–173
Abstract
The aim of the paper is to look at how small and medium-sized businesses in the EU are using digital technology. The European Commission’s Digital Compass plan sets out goals for a successful digital transformation in Europe by 2030. The Digital Compass has a target for 2030. It wants at least 90% of small and medium-sized enterprises in the EU to have a basic level of digital intensity. It also wants all key public services for citizens and businesses to be fully online by 2030.
The use of digital technology by EU small and medium-sized businesses helps them to work better, with better productivity, management and new ideas. After looking at specialist books and statistics, we were able to talk about how digital technology is being used by small and medium-sized companies in the EU.
We compared existing data from the Eurostat database. This paper looks at a number of things, like how much technology is used, the use of cloud computing, artificial intelligence, and the number of SMEs that sell online in different EU countries. The good and bad points of e-commerce, and the problems SMEs have when selling online, were explained. The study gives a summary of how EU small and medium-sized companies currently use digital technologies and how this use is changing in different EU countries.
Keywords: digital transformation, digital technology, digital intensity Cloud computing, Artificial intelligence, e- commerce
JEL Classification: O3, O52, P52
References
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