INTERCULTURAL COMPETENCE AS A CORE SKILL IN THE GLOBAL BUSINESS ENVIRONMENT: INTERNATIONAL AND MOLDOVA CASE STUDIES

PIRLOG ANGELA
PhD, associate professor, ASEM, Chisinau, Republic of Moldova
ORCID: 0000-0003-1137-1555
Email: angela.pirlog@ase.md

DOI: https://doi.org/10.24818/cike2025.28

Pages: 223–231

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Abstract

In the era of globalization and the Republic of Moldova’s effords to ıntegrate in EU and global environment, intercultural competence has become an essential capability that significantly influences leadership effectiveness, team performance, and organizational success. This paper examines the strategic importance of intercultural competence not just in busıness and management but also ın educatıon, by analyzing its theoretical foundations and practical implications. Furthermore, the paper explores the relationship between intercultural competence (IC) and cultural intelligence (CQ), emphasizing its role in fostering adaptability, trust-building, and innovation. Empirical evidence from international business contexts demonstrates that organizations investing in intercultural competence training achieve greater resilience and competitiveness in global markets. The findings from the ınternatıonal cases and the macro level studıes ın the Republic of Moldova analızed suggest that intercultural competence should be recognized as a core component of managerial education and development, contributing both to individual leadership growth and to sustainable organizational performance.

This paper also proposes methodological suggestions for developing company case studies aimed at examining intercultural competence (IC) in organizational and managerial contexts. The proposed framework outlines strategies for selecting companies, gathering data, and assessing the managerial and organizational outcomes of IC initiatives.

Keywords: intercultural competence, international business, diversity, management, Moldova

JEL Classification: F23, M14, M16, Z13

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