SOCIAL NETWORKS FOR SOCIAL COHESION IN THE CONTEXT OF A RESILIENT QUALITY OF LIFE

Digital transformation is a fundamental prerequisite for sustainable quality of life and social well-being. In this context, the active use of social networks is an important component of social cohesion, which we understand as the degree of trust, reciprocity and shared values ​​among community members. This study is devoted to the role of social networks and digital platforms in strengthening cohesion and increasing the adaptability of the population, which involves substantiating the potential of social networks as an effective tool for strengthening the adaptive capabilities of communities and ensuring the sustainability of the quality of life in wartime.

Methodologically, the study relies on of the study includes systems analysis, abstraction and generalization, comparative and functional approaches, and statistical data analysis to evaluate the impact of social networks on cohesion. Graphical methods were applied for visualization, and correlation-regression analysis was used to explore the relationship between social network engagement and social solidarity.

The analysis shows that social networks act as a key mechanism of societal consolidation and a medium for inclusive dialogue. Digital environments expand opportunities for civic participation, deliberative governance, and solidarity building. Yet, their dual nature requires critical reflection: while they support rapid information dissemination, mobilization of resources, and coordination of collective actions, they also contribute to disinformation, polarization, and digital inequality.

Integrated approaches that combine digital innovation with traditional community practices represent the most effective path toward a resilient quality of life. Investment in digital literacy, intergenerational communication, and cross-sector cooperation should be considered decisive factors for strengthening cohesion.