ENTREPRENEURIAL TOOLS AND NEW APPROACHES IN MEDICAL TOURISM
MARINA COVALENCO (DOBROVOLSCHI)
, Transylvania University of Brasov, Romania
ORCID: 0009-0005-6408-9539
Email: marina.covalenco@unitbv.ro
DOI: https://doi.org/10.24818/cike2025.09
Pages: 78–87
Abstract
Abstract: The healthcare tourism, which concerns medical tourism along with health tourism, is a growing industry in the context of current business globalization. Many of the areas of wellness and health are widespread, though a handful of individuals are practically inaccessible due to social economics and polities. The patients can sometimes be considered tourists as well, especially when they have foreign individuals who are in the same area for health purposes. Thus, this paper described the profiling and pricing strategies of entrepreneurs as participants, helping the marketing model reach the ambitious objectives of product innovation and competitive advantage in creating new products for health tourists. Since the marketing strategy is based on reaction, the proposed objectives comprise a pivotal focus on a co-creation platform. The academic specifications exert great rigor on scholarly contributions concerning the tools and enactments that apply to entrepreneurship. Furthermore, scholars support these by comparing entrepreneurial models and hype leadership in the medical tourism sector, from November 2024 through March 2025. Average selling plans consider responsive web design with features such as AI chat assistance, federal telemedicine content with assets helps, and real-time online confirmation.
Keywords: medical tourism, marketing strategies, health tourism, medical tourism providers, medical entrepreneurial tools
JEL Classification: I11, I12, I18, L83
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